Radio advertising works by combining:

When you say, with how many times you say it by HOW you say it!

So creative is as key as the planning (when and how many).

The use of emotion in a radio sales message is a massive factor in the success of a campaign. Sound is such a powerful tool with the ability to make you laugh or cry and all points in between. ON Advertising work hard to ensure your radio message takes advantage of the power of sound creating urgency, empathy, atmosphere and often building a picture in the mind of the listener that could never be created in real life !