Television Advertising is still perceived as the most expensive media option. The domain of the larger national companies in the main. With huge 'media space' costs and additional expense for production and design requirements.
However, TV advertising does have tremendous benefits to small and medium sized businesses alike with the opportunity to take advantage of relatively small micro geographical regions available to buy through ITV with, in turn, generous packages giving access to 'The Big League' with a relatively low outlay which does surprise some new-to-TV customers. In addition whilst everyone is well aware of the massive expansion of multi channels (over 320 now available across the UK with Freeview and Sky Digital combined), an advertiser can target a niche audience or buy a cost efficient package across a number of TV channels which attract a smaller audience in total but are efficient against say 'Young Men' minimising wastage.
TV Advertising - % Age Profile of Commercial UK TV Channels (2008)
Indeed the growth of multi-channel television has changed the face of TV advertising making the medium effective for companies with niche products and a targeted audience. 30 second advertisements on digital channels such as Sky News, MTV or E4 can be bought for less than £20,000 and adverts on more targeted channels like the Business Channel, Motors TV or Real Estate TV for less than £500 per 30 seconds. New TV channels are launching every week in the UK and advertising opportunities are plentiful.
A great deal of thought and planning needs to go into the execution of a TV Advertising campaign ensuring the right channel (to reach the audience you are targeting), creative message/treatment and timing – these elements should combine with your existing/planned media mix and market conditions to maximise the return on your investment.
You're onto a winner...
Please browse our website for more information about our TV Advertising & Campaign Management services, then call 01709 331221 and speak to one of our team or e-mail us at info@onadvertising.co.uk.
