This is the traditional revenue stream for commercial radio stations offering real flexibility with your message. Day of the week, time of the day, length of the ad, content duration etc. Listed below are some examples of leading commercial radio stations:
Radio Stations for Radio Advertising/Marketing -
Kiss Radio
Heart Radio
Capital Radio
Classic FM Radio
Magic Radio
Galaxy Radio
Smooth Radio
Hallam Radio
Real Radio
Metro Radio
TFM Radio
XFM Radio
Sport Radio
Gold Radio
Viking Radio
Commercial length can be anything from 10 seconds to 90 seconds or in some cases longer. It may be a great idea to rotate 2 or 3 messages of different durations... serving different purposes over time.
Radio Advertising - Reach for Leading Yorkshire Radio Stations (millions)
Top and Tails (First and last in an ad break) usually, but not always, for a small premium, are a great way of increasing your radio marketing campaign’s effectiveness. By building frequency and with a closely scheduled reminder of the call to action typically responses are greater.
ON Advertising spend a great deal of time ensuring that a campaign is correctly scheduled to maximise your return on investment. It is so easily possible with the same number of spots and spend over a week to reach 2 very different audiences.
ON Advertising seldom buy packages because whilst they appear to be great value in fact the effective cost per thousand against your primary target audience is often more than the amount it could have been if your campaign was properly planned... Something we really enjoy.
The team at ON Advertising worked within the industry with Capital Radio Group, GCap, EMAP Radio, Bauer Radio and Chrysalis/Global Radio in sales, management, research and support helping us offer best buying advice and support for our clients.
For years, radio was all we did. We know the medium inside out and we know how to make the best use of creative. We're clever buyers too, exploiting all the stations with their very specific listenership's, to connect you and your brand to the right people.
Please browse our website for more information about our Links to Radio Broadcasting Stations, then call 01709 331221 and speak to one of our team or e-mail us at info@onadvertising.co.uk.
