Radio Sponsorships offer the chance to utilise low entry cost per credit from around £100 per week on the smaller local stations to the big national sponsorships.
Typical radio sponsorships are traffic and travel, weather, sport, drivetime and breakfast etc.
Radio Advertising - Average hours per day engaged in Broadcasting Media
Usually the cost of the production of the sponsorship tags is included in the monthly cost, usually booking for a 13 week minimum period. Several straplines can be rotated on occasions with the bigger frequency sponsorships giving the advertiser the chance to promote different areas of their business or service.
You can take advantage of the fact that you are able also to plot your references on specific days. Most stations will limit the content of the sponsorship strapline to a number of words or particular style of message favouring a non sales type of message. The Broadcast Authority did until a few years ago insist in fact that this was the case. This restriction has been lifted for some time now so dependent on the station ON Advertisingare often able to negotiate the inclusion of a harder selling message which could even include lines like … With xxxx available right now with xxxx Motors from £14,999.
However if an aggressive call to action is required then commercial airtime should be used where the restrictions on content are less and provided the offer/message is decent honest and legal then it should be OK to run. New campaign creative has to be passed for broadcast by the copy clearance centre. .. We’ll take care of this process for you.
Often sponsorship is a great way of providing a ‘base of awareness’ on top of which many advertisers add commercial airtime with a strong selling message.
Please browse our website for more information about our Radio Advertising services, then call 01709 331221 and speak to one of our team or e-mail us at info@onadvertising.co.uk.
