Radio Advertising works by combining the ability to target with many other of its USP’s.
The ability to use emotion in the sales message is a massive factor in the success of a campaign. Sound is such a powerful tool with the ability to make you laugh or cry and all points in between.
ON Advertising work hard to ensure your radio massage takes advantage of the power of sound creating urgency, empathy, atmosphere and occasionally building a picture in the mind of the listener that could never be created in real life … or if produced for TV, even with graphics, the costs would be colossal. Our radio services include:
Advert production
Project management
Radio ad casting
Purchasing of airtime
Campaign management
Monitoring of campaign success rates
Radio ad consultation process and methodology
Radio Advertising - Production & what people get from Radio (% of Surveyed)
We can add further endorsement by using a celebrity voice over which supplies real weight to a message and backing to the advertising company’s credibility.
Extra cut through is always achieved by using a well known piece of music that is either just a huge track with broad appeal and listen-ability or a track that is selected to 'fit' the brand creating an association and again further endorsement.
Additionally its common for the big brands to commission a bespoke music piece which creates an impression of your brand and forms a base to all your advertising/corporate messages … i.e. not just your radio ads but also website, on hold, in-store, promotional merchandise etc.
A shortened music ID also called a SBT … Sonic Brand Trigger or sound-mark is a short audio signature for your company ... often dropped on to the end of every advertising sign off... Very effective for aided recall of your message and again that all important advertising cut through. People often take pride in reciting the catchphrases and jingles they can remember from radio campaigns – even if the advertiser in question is completely irrelevant to them (local conservatory or double-glazing companies are usually a good example). They have a way of sticking in your mind which is extraordinary and based on musical principles – rhythm, melody, sequences, rhymes etc. Emotional impressions are left by radio regardless of attentiveness.
Please browse our website for more information about our Radio Advert Production services, then call 01709 331221 and speak to one of our team or e-mail us at info@onadvertising.co.uk.
