Radio has been quoted as being able to get where a draft wouldn’t!
It's one of the few mediums that can be consumed whilst doing other things... driving, surfing the net, ironing, washing the car... or yourself. In fact the majority of the time its listened to whilst going about your business or leisure... this is exactly why radio enjoys such a huge audience.
Radio Advertising - Is greater than TV viewing until mid afternoon (millions)
Commercial radio gives you the listener chance to absorb the latest news and information effortlessly which is more relevant and demanded as we become an increasingly time poor society.
Commercial radio also gives the listener the chance to choose a station that offers the music and presenter mix they like best. And so in turn attract a certain type of audience which means we can then target that selected audience more efficiently.
Achieving a mass coverage is one thing but reaching a relevant audience is another. An advertiser’s product or service will always have a preferred target customer who may be selected by any number of factors:
Age
Gender
Class Group
Geographical Location
Cultural & Ethnic group
Housewives with children
Other Groups with special or specific interests
With audience listening data available to us we can tailor a campaign on the chosen station, with a spot plan, that cost efficiently communicates with our target. This minimises wastage … a resident evil in any campaign.
Please browse our website for more information about our Radio Advertising & Campaign Management services, then call 01709 331221 and speak to one of our team or e-mail us at info@onadvertising.co.uk.
