30 min Ad Recall by Media 'The Last Window of Influence'
Who - What - Where!
Outdoor advertising takes many forms, be they large format roadsides billboards, full building wraps, mobile media, wrapped taxis or buses or ticket receipts. Outdoor in the UK generates more than £1billion in media advertising sales!!
(Source OMC)
Outdoor Advertising has impact for brand building and can deliver point of sale relevance and a call to action, plus adapt to a new media environment. It is also characterised by:
- Last broadcast medium.
- Achieves rapid broadcast coverage, combined with high frequency
- High impact... lends brand stature and credibility
- Low ad avoidance
- No editorial competition
- No 'cost' to the consumer
- Low involvement processing benefits
- Consumers are on the move
- Dramatic rise in road, rail and train travel
- Young people more in tune with media on the go
ON Advertising work with all the major outdoor contractors such as:
- Clear Channel
- JC Decaux
- Primesight
- Exterion
- Admedia
- T4-Media
- Media displays
- In Focus
- Boomerang
- Ocean Outdoor
- Peel Advertising
- Eye Media
- Insitu
- Promo Group
- Ambient Media
Outdoor advertising works really well with other media to reach your target audiences, light TV viewers, radio audiences & ABC1's. Communities can be easily defined and targeted. Outdoor advertising takes many forms with some of the bigger volume formats being:
- Bus Advertising... rears, mega rears, streetliners, headliners, T-Sides, full wraps
- Large Format... 8, 12, 16, 48 and 96 sheets, scrollers, backlit boards
- Roadside... 4 sheet and 6 sheets specialist, Bus shelters, StreetTalk phone boxes
- Taxi... Supersides, full liveried, tip seats, receipts
- Mobile Media... Ad bikes, mobile 6 and 48 sheet advans, trams
- Underground... LCD screens, panels, paddles, stair risers
- Airport... 6 and 48 sheet, special builds, trolleys, bespoke arrivals/departures panels
- Rail... 6 and 48 sheet, LCD’s, screens, banners, gateways, walkways
- Screens... Instore, shops, clubs, pubs, bespoke builds
- Bluetooth + WiFi
- Ambient Media... Banners, beer mats, washrooms, floor media, almost anything
- POS... Shopping Centres, Supermarkets
